【Punjabi Archives】

A jarring new PSA called "Make It Stop" replicates how Holly,Punjabi Archives a 12-year-old autistic girl living in the UK, experiences sensory overload.

But the ad doesn't just help spread awareness and further acceptance of autism — starring in it has helped Holly disclose her own diagnosis to her peers in real life. She shared the video with her school during an assembly on Autism Acceptance Day on April 2, telling her friends and classmates about her experience with autism for the first time.

SEE ALSO: A puppeteer's personal story about bringing Sesame Street's first autistic Muppet to life

"Make It Stop" is the latest part of the National Autistic Society's ongoing "Too Much Information" campaign, created in conjunction with creative agency Don't Panic. The creators heavily consulted with Holly and other members of the autistic community to ensure the video reflected the experience accurately.

"I'm autistic, and sometimes I get too much information."

The National Autistic Society hopes the short film helps Holly and people like her to have more successful interactions, by encouraging non-autistic people around them to make small changes to their communication style.

"Understand autism, the person, and the change you can make," the PSA states.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

An estimated 1% of the global population is autistic, and the condition can make it difficult to communicate or interact in expected ways. "Make It Stop" depicts how simple, daily interactions can pile up for autistic people, causing an overwhelming feeling of frustration as they struggle to process information.

Via Giphy

As Holly tries to unpack all the interactions she has, the PSA's sounds and subtitles overlap and compound, ending in anxiety-inducing cacophony for the viewer. Holly herself quickly becomes distressed and overwhelmed due to the overstimulation, and is on the verge of a meltdown. The end of the spot shows an adult checking in with her as she tries to cope.

"I'm autistic, and sometimes I get too much information," Holly explains in a voiceover.

A message in white text at the end of the PSA encourages viewers to slow down their interactions with autistic people, giving them adequate time to process information without added pressure.

You can find more tips and techniques for communicating with autistic people from the National Autistic Society here.

[H/T AdWeek]

---

Featured Video For You

---

New smart ball is a learning tool specially designed for autistic children

---

Topics Social Good

• Science
• Entertainment
• Shopping
• Social Good
• Deals
• Digital Culture
• Tech
• Games

• A hedgehog blown up 'like a beach ball' was popped in life
• Apple's $549 AirPods Max are already sold out for this year
• Barack Obama's post
• What I missed when I missed going to the movies this year
• Should You Buy a Sound Card? An Enthusiast's Perspective
• NASA's new Hubble images will blow your mind
• Burning Man 2017 is as wild and amazingly artistic as you expected
• Burning Man 2017 is as wild and amazingly artistic as you expected
• Best laptop deal: Get the 14
• The 'this folder is empty' meme is full of sweet, sweet internet potential

• These are the hottest trends for 2017 according to Pinterest
• Genius woman hacks fridge to dispense wine instead of water
• Airbnb says it's down to play by the rules in Australia, as regulation looms
• Super colossal holes in Antarctic ice demystified by scientists
• There's a deepfake of Zuckerberg on Instagram. Your move, Facebook.
• Uplay+ is a game subscription service for all the Ubisoft stans
• Elon Musk says Tesla pickup will look like it 'came out of a sci
• Samsung Galaxy Note 10: Everything we know about the phone so far
• The biggest trailers and news from Ubisoft's E3 2019 press conference
• 'Luigi's Mansion 3' at E3 2019: Hands

• Best Xbox Elite Series 2 deal: Save $32 on this pro
• Uber adds option to send packages just in time for the holidays
• UN Emissions Gap Report 2020: We must rapidly slash carbon emissions
• Americans abroad: Tales of traveling woe in the age of Trump
• YouTube adds parent code feature, blocking your child's access to adult accounts
• Royal baby news announced on Beyoncé's birthday: A conspiracy theory
• The most hilarious 'Cyberpunk 2077' bugs we've seen
• Fired transgender model calls for L'Oreal boycott
• The Ideal Smartphone for 2017
• Instagram and Facebook users report messaging issues

• Best Apple Pencil Pro deal: Save $30 at Best Buy
• The world's chillest dog was spotted riding the subway and we are not worthy
• HBO's 'Avenue 5' is the perfect companion to this crapfest of a year
• You can now share tweets directly to Snapchat Stories
• Broncos vs. Bills 2025 livestream: How to watch NFL online
• How to have yourself an emo little Christmas
• Cyclist dabs for Google Maps camera, instantly becomes an internet hero
• Half of U.S. adults don't know Facebook doesn't do news reporting
• NYT Connections hints and answers for January 20: Tips to solve 'Connections' #589.
• Myst's Oculus Quest makeover breathes new life into this classic game