Apple may have Aboutstayed quiet on the AI front during its WWDC 2025 keynote, but behind the scenes, the company is actively exploring new moves in the space.
SEE ALSO: A foldable Apple iPhone is nearly ready for production, new leak revealsAccording to Bloomberg, Apple has held early internal discussions — led by its head of mergers and acquisitions — about a possible acquisition of Perplexity AI, the AI-powered search startup founded by Aravind Srinivas. While no formal offers have been made, top Apple executives have considered multiple scenarios involving the company.
One option is a partnership that would integrate Perplexity’s technology into iOS to power a native AI search experience. Another possibility is a full acquisition, which would allow Apple to integrate Perplexity’s AI directly into Siri or a broader Apple-run search platform.
The report also notes that acquiring Perplexity could give Apple a strategic fallback if its multibillion-dollar search deal with Google — worth billions annually to keep Chrome the default search engine on iOS — is forced to end by a court order.
Regardless, the move would be a strategic win for Apple, which continues to trail behind rivals like Google and Meta in the AI race. At WWDC, Apple once again avoided giving any concrete timeline for the rollout of its much-hyped Apple Intelligence update for Siri. Rumors suggest the company is significantly behind schedule, with doubts growing about whether the revamped Siri will be ready by the end of the year.
Topics Apple Artificial Intelligence
Many Indigenous communities still lack broadband internet. Here's why.
Utah vs. Arizona football livestreams: kickoff time, streaming deals, and more
Atletico Madrid vs. Real Madrid 2024 livestream: Watch La Liga for free
Wolves vs. Liverpool 2024 livestream: Watch Premier League for free
Boston Celtics vs. Dallas Mavericks 2025 livestream: Watch NBA online
NYT mini crossword answers for October 1
The 25 best horror movies on Max that'll give you nightmares
Samsung Galaxy S24 FE hands
Video Games Are Better The Second Time You Play Them
Genmoji: Apple explains how it works in updated iPad user guide
Best spring break deal: Southwest flights start at just $69
Why does the alt
How to turn your TV's screensaver into a digital slideshow
Verizon outage map: Which states are affected by phone SOS issue?
How to survive Valentine's Day when you're heartbroken
How to turn your TV's screensaver into a digital slideshow
Colts vs. Steelers 2024 livestream: How to watch NFL for free
Best Sony XM6 deal: Get free $30 Amazon gift card
Sinner vs. Shelton 2025 livestream: Watch Australian Open for free
Bayer Leverkusen vs. AC Milan 2024 livestream: Watch Champions League for free
Oneiric Architecture and Opium by Chantal McStayIts Light Was Prodigious by Dan Piepenbring'Quordle' today: See each 'Quordle' answer and hints for August 26, 2023Tucker Carlson's Trump interview doesn't have 230 million video views on XThe Zines of ABC No RioThe Morning News Roundup for August 20, 2014Deborah S. Pease, 1943–2014Scarily accurate TikTok recreates the first 5 minutes of every WFH meetingFreak CityWordle today: Here's the answer and hints for August 26Its Light Was Prodigious by Dan PiepenbringThe Morning News Roundup for August 19, 2014The Morning News Roundup for August 20, 2014Best speaker deal: Get a JBL Partybox 25% offThe Morning News Roundup for August 29, 2014Charmed ObjectsThis Week’s Staff Picks: Moo, Maine, MalfeasanceWordle today: Here's the answer and hints for August 26'Quordle' today: See each 'Quordle' answer and hints for August 26, 2023Its Light Was Prodigious by Dan Piepenbring Rogue cow running through New York City gives cops a nail Waitress evicts huge, pesky goanna that snuck into her restaurant 'Terminator: Dark Fate' is a robotic rehash: Movie review Ponies get matching sweaters for trip to meet their relatives Horrific harassment story is giving the internet a new reason to #DeleteUber Sad internet boy Elon Musk decides to log off. Again. Netflix's 'Fire in Paradise' offers sobering look at wildfires: Review 'Little Monsters': The sneaky, heart Blizzard president apologizes for 'failure' in Hong Kong debacle Facebook leaves no doubt: It's the right wing's social network now The new Microsoft Edge browser logo sure does look familiar The Dos and don’ts of the Disney+ 'Lizzie McGuire' reboot Congresswoman shows up to vote dressed as Batgirl Popeye's chicken sandwich is back and the lines are so damn long Shane Dawson and Jeffree Star's 'Conspiracy' makeup collab broke Shopify Trump cyber czar Rudy Giuliani had to visit an Apple Store to unlock his iPhone Facebook proves once again that no scandal is big enough to really matter Papa John's jack The enduring excellence of 'Event Horizon,' a true Halloween fave Sit back and let the #NoBallChallenge take over your timeline