With the long-awaited iPhone X now official and Two Couples Affair in Broad Daylightset for release in November, tech conversation will be saturated in the weeks to come on how good the phone will be, what it brings to the table (or doesn't), how will it compare to the best of Android, whether people will fork over $1,000 for a new phone, and the list goes on.
But those questions aside, on September 12 Apple confirmed that more than a tech icon, it's become a cultural phenomenon. The company's message extends beyond the boundaries of tech in a way very few in the history of the industry have achieved. It starts with the anticipation and the showmanship, a trait Apple has been known for for over two decades. This year the company was also debuting its amazing new campus, which went swimmingly along the usual gimmicky yet effective delivery of product message.
The term 'reality distortion field' was coined as far back as 1981 to describe how Steve Jobs' keynotes had a convincing effect on those developing for the original Macintosh. Today, in his absence, the show has suffered but Apple's effect is still felt throughout the most diverse groups of people worldwide, creating buzz and conversations even in the most unimaginable non-tech circles.
With such potential for truth bending, we've put together a short list of our thoughts and implications now that Apple's latest is out of the bag, not in their words but ours:
It’s time for Apple's next act of courage: Kill the MacBook keyboardXiaomi's new Mi 8 Android phone shamelessly copies the iPhone XCraig Federighi shows off his bizarre file tags on stage at WWDCYubiKey Neo review: $50 gets you worryReview: Camera+ 2 proves obsessing over iPhone photos is still funThe 'Crimes of Grindelwald' script cover is hiding a big clueI'm sorry, you can't do better than Sally Field's response to Sam BeeApple might be working on a cure for your iPhone addictionThe Best of Nextdoor is the happiest place on the internet right nowAn empty Bumble claw game became a sad metaphor for online datingYubiKey Neo review: $50 gets you worryXiaomi's new Mi 8 Android phone shamelessly copies the iPhone XReview: Camera+ 2 proves obsessing over iPhone photos is still funApple launches macOS Mojave with Dark Mode, support for some iOS appsTesla's Autopilot keeps crashing into parked cars. Here's why.Nothing screams 'fashion' like these luxury Crocs with builtAlert: Netflix takes requests for shows and moviesGeologists show why we still have no idea how to predict earthquakesHari Kondabolu's 'Warn Your Relatives' is a detox from hate speechMoms give Netflix highest brand health ranking above Band Chinese sports tech firm Keep cuts workforce by 10 Huawei ramps up Mate 70 series production for November launch: report · TechNode Cisco tightens Certification of Origin requirements, excludes China ASML reaffirms commitment to providing services to China amid chip restrictions · TechNode China to set up new government department to drive “low SenseTime completes strategic restructuring to focus on AI cloud and vision · TechNode TSMC to receive first High NA EUV lithography machine by end of year · TechNode Tencent's mobile game Monster Hunter: Outlanders opens pre ByteDance recruits Alibaba's large model leader amid dispute · TechNode TSMC considers overseas 2nm production after 2025 · TechNode Hearthstone earns over $140 million in 40 days after China return · TechNode Toyota sees growth in China in November after nine Douyin tests AI avatars for 24/7 livestreaming · TechNode Xiaomi to add third EV model targeting mainstream markets · TechNode CATL seeks to manufacture batteries in the US pending Trump’s approval · TechNode Huawei to challenge Mercedes TSMC boosts 2nm test chip yield by 6%, potentially saving billions for clients · TechNode SF Holding lists on Hong Kong Stock Exchange · TechNode Gaode Map launches industry's first online cycling map of China · TechNode Olympic champion Zheng Qinwen reportedly set to become Audi brand ambassador · TechNode
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