After letting Amazon Prime Day hog the spotlight last July,The Exotic Time Machine (1998) Target's biggest sale of the summer will directly compete with it in 2025. The bullseye retailer announced Monday its plans to host a Circle Week event from Sunday, July 6 to Saturday, July 12, bookending Prime Day by 72 hours. (It's slated for July 8 to 11 in 2025, making it the longest Prime Day on record.)
Like Amazon's flagship sale, Target Circle Week is a members-only affair: Its deals will be exclusive to shoppers who have joined the retailer's free Target Circle loyalty program and its premium Target Circle 360 program ($10.99/month or $99/year). Circle 360 members will also receive early access to the offers starting July 5.
SEE ALSO: Everything you need to know about Amazon Prime Day 2025: Dates and dealsTo ring in the start of back-to-school season, verified college students who are Target Circle members will receive a one-time 20% discount they can use storewide beginning June 29. Students can go about verifying their status on Target's website using a valid student ID, a class schedule, or a tuition receipt.
Circle Week is a recurring weeklong sale that Target runs several times a year. Its summer slot traditionally overlaps with Prime Day in mid-July, though last year, it fell the week prior.
The second week of July will be a busy one: Best Buy and Walmart are also hosting their own anti-Prime Day sales.
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