Ever since Elon Musk has taken over Twitter,Kairaku Jigoku no Toriko (2019) it's become clear that he's obsessed with metrics. In December of last year, he had Twitter add public "view count" metrics to tweets. Public "bookmark counts" were added to tweets in March.
But now, it appears that Twitter is removing one of its most important metrics: Video view counts.
MultipleTwitterusers, including the authorof this piece, have noticed that videos on Twitter are no longer displaying how many times they've been viewed. This metric was previously publicly available to all users.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
It's unclear if this move is intentional, as Twitter has recently updated its video player to include playback speed and a picture-in-picture style mini-player. However, some users have reported noticing the missing view counts more than a week ago.
As of now, video view counts have been removed from the Twitter for iOS app as well as the Twitter website. As of publishing, video view counts can stillbe seen on Twitter for Android.
If the video view count metrics removal is indeed on purpose, this would make Twitter the least transparent social media platform when it comes to video. Every other major video platform, from YouTube to Facebook to TikTok, shows its users how many views a video has received. It's also an extremely important metric for advertisers, as this helps them decide how to run ad campaigns on these platforms.
The removal of this metric forces users to depend on a different one that often paints videos uploaded to Twitter as more successful than the clips actually are.
As previously mentioned, Twitter does show "tweet views," but that's just the number of impressions on a tweet. As tweets are regularly recommended by Twitter's algorithm, users are often served content they don't necessarily have any interest in. If such a tweet has a video embedded in it and the user does not play the clip, then the tweet view count does not accurately reflect how many users actually watched the video.
A perfect exampleof such a discrepancy in these two counts can be seen on Republican presidential primary candidate Ron DeSantis' campaign announcementvideo. The DeSantis campaign is boasting about 15 million views on their announcement video. But, that's the tweet view count metric. Android users, who are still able to view the more accurate video view count, can see that the actual video has only received just over 4 million views. (It's also important to note that Twitter counts a video view as just 2 secondsof playtime.)
This Tweet is currently unavailable. It might be loading or has been removed.
Musk has centered video on the platform in recent months, as attempts to monetize Twitter via subscription-based services have fallen short. The company has been experimentingwith bringing back its standalone live streaming app, Periscope. Last week, Musk announcedthat Twitter Blue subscribers could now upload videos that are up to 2-hours long.
Twitter's newfound interest in being a video platform has attracted some media properties, particularly right-wing media. Former Fox News host Tucker Carlson announcedhe would be launching a show on the platform. The Daily Wire also announcedthat it would be uploading its longform video podcasts, featuring conservative commentators like Ben Shapiro and Matt Walsh, directly to Twitter as well.
How well Twitter's pivot to video goes is anyone's guess, especially with the removal of video view counts.
Topics Social Media X/Twitter Elon Musk
Seven Steam games whose reviews have changed a lot
Elon Musk and Grimes are dating thanks to a super nerdy joke
Disney+ is now compatible with Apple's SharePlay
Tesla owners get free supercharging for the holidays
The 10 Most Anticipated PC Games of 2016
Zigazig ah, the Backstreet Boys dressed up as the Spice Girls
TikTok launches viral food takeout business, but the idea has holes
Never forget that Donald Glover achieved early internet fame with a sketch about pooping his pants
Apple is actively looking at AI search for Safari
Apple has delayed return to office indefinitely, new report claims
Best Apple deal: Save $19 on AirTag 4
TikTok now has a Discord server
R. Kelly's music will no longer be promoted by Spotify
Everything coming to Prime Video in January
Parental Controls: How to Lock Down Your Kids' iOS Devices
If you find an unwanted AirTag, here's how to disable it
Melania Trump's cyberbullying pamphlets look A LOT like Obama's
Why 2021 was the year of wireless earbuds
Philips now allows customers to 3D print replacement parts
Ike Barinholtz won't stop trolling Mindy Kaling on Instagram, and it's impressive
Names like Tesla's 'Autopilot' are dangerously misleading, study showsApple has designed its own face masks for employees7 things you didn't know you could do on GIPHYGoogle Finance will make it easier to follow TSLA rollercoaster with new designEd Sheeran is back on Twitter because what is dead may never dieFacebook engineer quits, says company is 'profiting off hate'Watch a shotAmerica's new citizens get to live in alternate reality where Obama is still presidentScary vengeanceFlex your dateFacebook removes misinformation related to Oregon wildfiresApple might ban Fortnite from iPhones for a yearRedditor builds wonderful Terry Crews shrine while house sitting for brotherFacebook engineer quits, says company is 'profiting off hate'Diana Rigg, best known for 'Game of Thrones' & 'The Avengers', has diedWatch a shotR. Kelly is allegedly holding multiple women in a 'cult'Facebook engineer quits, says company is 'profiting off hate''New Girl' is the ultimate quarantine comfort watchAn internet prankster is trolling Donald Trump with literal Russian ties City Dreams by Bodys Isek Kingelez Poetry Rx: A Poem Not About Sex The Visual Frequency of Black Life by Peter L’Official How Like the Mind It Is by Ellen O’Connell Whittet What Comes After Idealism? Amazon shuts down its Halo fitness division Cooking with Eileen Chang by Valerie Stivers On Writing Letters to Famous Strangers by A. M. Homes BeReal introduces new features to draw users back to the platform The Saddest Children’s Book in the World by Yevgeniya Traps Best early Cyber Monday laptop deals 2023 from Apple, Best Buy, Dell, and more Apple iTunes Store turns 20: A journey from 'Free Singles' to music streaming to AI Why do 'Normal People' edits still dominate TikTok? Sketchbook: The First Sex 44 early Cyber Monday headphone deals: AirPods Pro at record When Female Artists Stop Being Seen as Muses In Memory of Stanley Cavell Best early Cyber Monday AirPods deals: AirPods Pro at record The internet goes wild over a bonkers NFL Draft Round 1 How to Live in a Dystopian Fiction
2.6277s , 8224.7421875 kb
Copyright © 2025 Powered by 【Kairaku Jigoku no Toriko (2019)】,Miracle Information Network