Vic Mensa998 Archiveswatching the world change in the blink of an eye, and he wants you to get involved.
Mensateamed up with KNAto pen an original song for the Twitter's new feature that allows you to instantly go live and broadcast your world for all to see, without the Periscope app.
To launch this feature, the artists released "Live Like This (Go Live)," a song that details going live means to them.
SEE ALSO: Twitter's ongoing strategy? Video, video, video.“Twitter has always been the best way for me to express my thoughts and find out what’s happening worldwide,” Mensa exclusively told Mashablevia email, saying that he is excited for the live function to ease communication with fans and also get a glimpse into their lives.
"That’s the best part," he said.
"Live / Revolution arrived / The rush amazing / In front of your eyes / From the streets to the press / Will we survive?," is the main hook of the song and references the impact live video has had on how we consume news and events.
The Chicago native has been a vocal advocate for a variety of issues, most recently trekking to Standing Rock to advocate and speak up alongside thousands of water protectors and young protestors—many who have harnessed the power of social media and streams to broadcast on the ground.
Both Mensa and KNA cite the live streaming footage of protests in Ferguson, Missouri, as one of the many examples folks have been able to use the power of live video to create social change via social media.
"As disheartening as that was, live tech shed light on a dark place,” KNA explained, also mentioning the live-stream of Philando Castile's death.
In an email to Mashable, KNA described going live as “the great equalizer" because of its ease and accessibility and that with this feature, “something brilliant or crazy will happen” live on Twitter.
"We were writing ["Live Like This (Go Live)"] to illicit that kind of response," he wrote. "Ignite a broadcast of the truth. And to divorce ourselves from the facade-ist culture that we seem to be living in, where everyone projects the ideal and what they believe will resonate with others rather than who they really are.”
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When it comes to this technology being used as a performing artist, for KNA, if anyone is taking video with a cell phone during a show, he would rather people stream his shows instead of filming a concert to them upload later.
"At least then, whoever is in your network that couldn't make it to the show, or hasn't heard my music has a chance to be there with us and maybe get FOMO enough to come next time," he said.
With Twitter's new feature, anyone on either Twitter or Periscope will be able to see the live stream, and commenting and reactionary hearts (created when tapping the broadcast) are still a part of the experience.
Topics Social Media X/Twitter
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