It wasn't long ago that classic American icons like Coca-Cola,Watch Erotica Manila Episode 1 (2023) McDonald's, and Marlboro were considered the pinnacle of branding success.
But over the past decade, Silicon Valley giants have rapidly edged out legacy household names in terms of brand value, according to one of the industry's leading indexes.
Whereas tech companies occupied just three of the top 10 spots in research firm Kantar Millward Brown's BrandZ ranking in 2007, the industry dominated seven of 10 in the firm's most recent tally this month.
SEE ALSO: Apple passes Google as the world's most valuable brand, ranking saysIt's not that tech was absent from the top of the list 10 years ago. Google has long hovered around the number-one spot -- it's hard to beat a brand that's now an everyday verb -- and once-ubiquitous Microsoft has had its ups and downs.
But as other tech juggernauts have grown into some of the world's most valuable companies, their brands have joined the higher reaches as well. The rise of the iPhone propelled Apple to the top in the late aughts, and Amazon and Facebook surged to the front of the pack in just the past couple years.
Netflix, Snapchat, and YouTube all made the top 100 for the first time this year, though none cleared the list's upper half.
In fact, the only three brands that feature in the top ten in both 2006 and 2017 are tech companies: Google, IBM, and Microsoft.
Watch their progress in the graphic below:
As Silicon Valley has rocketed upwards, changing consumer tastes have also knocked some of the once-dominant traditional brands into the backwaters.
Walmart's standing has steadily eroded from number seven in 2007 to number 31 this year as its digital nemesis, Amazon, has climbed up the ranks. Coca-Cola and Marlboro, once mainstays of the upper top 10, now clock in at 12 and 13 respectively as they struggle to hang onto health-conscious consumers. (McDonald's has managed to stay relatively consistent around number 10, despite the chain's identity struggles.)
The tech industry's rise in the chart tracks with a similar explosion in overall value. Today, tech companies account for four of the top 10 most valuable public companies in the world as opposed to just one -- Microsoft -- in 2007.
"The evolution of the BrandZ Global Top 10 over the past 12 years reflects the dominance of technology and the disruptive impact of the global financial crisis, technological innovation, and changing consumer attitudes about health," Kantar Millward Brown's analysts conclude in the report.
The firm calculates an estimate of each brand's dollar value using data gleaned from more than 3 million consumer interviews across 51 countries. Participants are asked about their attitude towards and relationship with various brands in a survey that spans 414 categories and ultimately produces 4.6 million data points, the firm says.
See the full of list of this year's top 100 below:
Topics Amazon Google Microsoft
Disney's 'Beauty and the Beast' will probably break a box office recordA song of ice and fail: Why HBO's 'Game of Thrones' stunt was the worstApple starts selling refurbished 2016 MacBook Pro laptopsCNN series stirs controversy for 'offensive' portrayal of HinduismLady Gaga pulls off the perfect prank on 'RuPaul's Drag Race,' and we're dedQatar Airways is launching in one of the biggest aviation markets in the worldInspired by Chance the Rapper, NFL star pledges to donate all his endorsement money5 horrifying zits we hope Dr. Pimple Popper can cure with her new skincare lineUber will launch an investigation into the use of GreyballThe 'Love Actually' sequel will feature more of Andrew Lincoln stalking people5 horrifying zits we hope Dr. Pimple Popper can cure with her new skincare line'Overwatch' reveals one of its playable characters is on the autism spectrumYou can now record virtual oral sex. But you have to lick your phone.Elon Musk makes a bet to fix a state's energy woes in 100 days, or it's freeGoogle says it already fixed 'many' of the security flaws from Vault 7 leakChelsea Clinton horrified the internet with spinach pancakesHow to get free 'Hearthstone' cards during the 'Hearthstone' Global GamesLooks like Matt Damon really could've grown potatoes on MarsNicole Kidman has a pretty legit excuse for her weird seal clap at the OscarsGoogle says it already fixed 'many' of the security flaws from Vault 7 leak Tesla's Optimus robots at 'We, Robot' event were not very autonomous Andrew Garfield's 'Chicken Shop Date' teaser is bubbling with chemistry Best MagSafe charger deal: Get the 25W MagSafe charger for just $29 at Amazon. Best Amazon deal: Prime members save 50% on a refurbished Amazon Smart Thermostat Arkadium mini crossword answers for October 17 Belgium vs. France 2024 livestream: Watch UEFA Nations League for free The Bose QuietComfort Ultra headphones are back at their record Home Depot sale: Get up to 40% off select items Google Chrome disables popular ad blocker The Sony ULT headphones are under $150 — shop now The best robot vacuum deals to shop post Prime Day 'I love your daughter' TikTok trend, explained How to unblock Xnxx for free Best Grubhub promo code: Prime members can save 20% Best Dyson deal: Get a refurbished Airwrap or Airstrait for under $250 'Super Mario Party Jamboree' is mean in all the best ways Amazon reveals Kindle Colorsoft: Pre Get 'EA Sports College Football 25' for $42.99 at Walmart Shop Beats headphones and speakers up to 55% off at Amazon 23andMe data breach settlement could give up to $10K to victims
1.9553s , 10159.09375 kb
Copyright © 2025 Powered by 【Watch Erotica Manila Episode 1 (2023)】,Miracle Information Network