【Watch Swap (2024) full movie】

Pinterest is Watch Swap (2024) full movielaunching a new type of ad to take advantage of the growing number of video posts it claims to host.

The bulletin board-themed social network announced Wednesday that it now offers "promoted videos" -- autoplay ads that appear amidst ordinary user posts -- following in the footsteps of industry peers such as Facebook, Twitter and Instagram.

Pinterest claims the quantity of videos its users post has shot up 60 percent in the past year, though it declined to give a baseline number.

---

You May Also Like

---

---

The most popular fare includes workout classes, DIY projects and beauty tutorials, the company says.

"Our mission is to build the world catalogue of ideas, and some of the best ways to bring things to life is through video," said Mike Bidgoli, Pinterest's head of monetization. "A complex workout is easier understood through video than a series of photos and text."

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

The rollout follows a testing phase that involved a dozen advertisers, including General Mills and Universal Pictures' Secret Life of Pets. During the trial, ads from entertainment and financial services brands proved especially effective, Bidgoli says. (He declined to reveal which finance companies participated.)

Original image has been replaced. Credit: Mashable

This isn't Pinterest's first stab at video advertising. The company released a similar product last spring called "Cinematic Pins" that autoplayed only when a user scrolled.

The move comes as many of Pinterest's rivals have become increasingly reliant on mobile video, where advertisers will pay a premium for a more comprehensive message than text or photos can offer. Facebook's juggernaut growth is credited to its success at growing a hub of video content, and Instagram has similarly doubled down on the format.

"There’s so much demand in the space," Bidgoli said. "This is probably the biggest headline we’ll have this year."

Pinterest's aspirational nature makes it uniquely suited to many lifestyle and entertainment brands. The video ads can be paired with "buy" buttons, and the company suggests that advertisers might best fit the aesthetic of the site with how-to videos, recipes and other product-placement utility posts.

The startup was most recently valued at $11 billion in March when it pulled in a new fundraising haul of $367 million.

• Social Good
• Science
• Digital Culture
• Life
• Deals
• Games
• Entertainment
• Tech

• Othering the Godman
• Trump’s strangest moments overseas: Steak, swords, and one orb to rule them all
• Pete Souza's absolute best trolls of Donald Trump
• Lizzo's version of 'Pomp and Circumstance' is the perfect graduation soundtrack
• A Rich Fable
• On the anniversary of Harambe's death, the internet grieves with memes
• Facebook is valiantly trying but failing to moderate hate speech in some languages
• Samsung Galaxy Note 20 gets launch date and flat screen, rumors say
• A Show Trial that No One Watched
• Facebook releases tips for group mods on how to be more inclusive

• Webb telescope sees bizarre galaxy cluster triplets mid
• Wordle today: The answer and hints for June 18
• Asteroid zooms through Hubble telescope's deep space picture
• 4 AI travel concierge services that'll help plan your next vacation
• Croatia vs. Albania 2024 livestream: Watch Euro 2024 for free
• Mirror sex: what is it and how do you have it?
• NASA's DART planetary defense test hit an asteroid. Watch what happened next.
• The Shark AI Ultra robot vacuum is on sale for $299.99 at Amazon, half off the usual price.
• The space station sprung a leak. NASA and Russia just revealed why.
• NASA is watching China — from the space above Mars

• The Silence of the Burbs
• Microsoft's AI makes racist error and then publishes stories about it
• Ivanka Trump's blog tweets something dumber than her father on Memorial Day
• Trump’s strangest moments overseas: Steak, swords, and one orb to rule them all
• 7 Tech Predictions for 2018
• Not to feet shame or anything but Shaq's toes are really gross
• Apple might start offering Apple Music, TV+ and more as a single subscription bundle
• Tesla workers reportedly test positive for COVID
• Vanity Foul
• On the anniversary of Harambe's death, the internet grieves with memes

• Vanity Foul
• Jack Dorsey calls out Trump on Twitter over video copyright
• Ryanair throws serious shade at British Airways over travel chaos
• Google says China and Iran tried to hack Biden and Trump's campaigns
• The Ministry of Politainment
• President Obama stays far away from America with Prince Harry
• The Moto G Fast and Moto E are Motorola's new budget Android phones
• Someone found Forest Fenn's million dollar treasure in the Rockies
• Nvidia GeForce RTX 2080 and RTX 2080 Ti Overclocking Guide
• The Benjamin Button camera captures every moment of your child's life