A black billboard has appeared alongside a highway in Michigan carrying white Arabic lettering that ridicules Donald Trump and contact ushis anti-Muslim rhetoric.
SEE ALSO: This bag has a very important message about IslamophobiaThe sign, situated along I-94 in Dearborn, says: “Donald Trump doesn’t know what this means, but he’s scared of it anyway.” The only words in English are the Republican candidate's name and a website, trumpisscared.org.
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Behind the advert is the Nuisance Committee super PAC, a group started by the creator of the popular Cards Against Humanity card game.
“We intentionally did not put the translation on the board because I like the idea of people who do not speak Arabic have to ask their friends who do speak Arabic for them to translate the board for them," Melissa Harris, spokeswoman for the group, told WWJ Newsradio 950.
“And I personally hope this also will generate some dialogue between Arabic speaking people and non-Arabic speaking people in Detroit and across the country.”
Dearborn was chosen because of its large Arab-American population. The Nuisance super PAC has raised more than $410,000 after a satirical fund-raising campaign.
Donald Trump caused controversy after announcing that, if he gets elected president of the United States, he will impose a temporary ban on Muslims entering the country.
Cards Against Humanity is a popular game which describes itself as "a party game for horrible people. Each round, one player asks a question from a Black Card, and everyone else answers with their funniest White Card."
It is not the first time that Arabic has been used to mock Islamophobia.
In August, a tote bag with Arabic writing popped up in a Berlin metro with the promise of fighting Islamophobic stereotypes with cleverness and style.
The writer on the outside reads: "This text has no other purpose than to terrify those who are afraid of the Arabic language," according to Berlin-based journalist Nader Al-Sarras, who first shared the picture.
The bag is produced by Rock Paper Scissors, a graphic design and print studio run by Sana Jammalieh, 29, and Haitham Charles Haddad, 27, in Haifa, Israel.
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