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The videos of gay guys having sexU.S. women's national soccer team is famous for crushing it at the World Cup and the Olympics. The team's accomplished athletes, including forwards Alex Morgan, Megan Rapinoe, and Christen Press, also happen to be among the best-known champions for equal pay.

Since 2016, when the team filed a wage discrimination complaint with the Equal Employment Opportunity Commission, they've publicly fought to earn the same as their male counterparts.

After negotiating a more favorable contract and then watching the momentum toward equal pay slow, the team recently sued the U.S. Soccer Federation for "years of ongoing institutionalized gender discrimination." U.S. Soccer president Carlos Cordeiro responded in an open letter that the federation "believes that all female athletes deserve fair and equitable pay, and we strive to meet this core value at all times."

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Yet members of the World Cup squad were still set to receive bonuses that were $31,250 less than the men's team for making it to this summer's tournament — until LUNA Bar offered to close that gap. That means when the World Cup roster is finalized, each individual player on it will receive an additional $31,250 from LUNA Bar to make their bonus equivalent to what the men's team earns.

The company officially announced its support for the players on April 2, otherwise known as Equal Pay Day. To mark the occasion, the nutrition bar's website now includes advice and inspiration for women seeking equal pay in their own workplace.

"Often the fight for equal pay is hard," Press said in an interview. "It’s not energizing, and it’s not something that we generally would prefer to be dealing with. But in moments like this, I think it’s really inspiring how LUNA Bar is holistically supporting equal pay."

Press, Morgan, and Rapinoe shared with Mashable the strategies they use when negotiating to earn what they're worth. Here's what they recommend:

1. Educate yourself.

"I like to empower myself with as much information as possible so that I can really carefully consider all the sides and angles of an argument," says Press. "I think I learned that a lot through our negotiation with U.S. Soccer for our collective bargaining agreement, and I think I try to carry that into my own life."

2. Tap into the power of camaraderie.

"I think it’s very rare for women in elite positions to have like 23 other elite women right next to them," says Rapinoe. "So I think the power of our collective is really amazing — sharing information, organizing as a team, or through our players’ association just gives us a lot more information and more capacity to gather that information. But also it just gives us that confidence to know that we have all these other women with us, and so our position is just strengthened that much more."

"That idea of collaboration is so important in this women’s movement," says Press. "I was recently thinking and learning about this: just creating a culture of abundance — with your coworkers, or your boss, or the people that have come before you. [That's] instead of feeling and creating this culture [of] scarcity, and we feel like we’re all fighting for the same things. Actually just kind of expanding our minds and our worlds to imagine that everyone can succeed and everyone can move in the right direction. I think that’s something that’s really powerful that’s happening with so many women ... so collaborating and learning in that way with that mindset is I think hugely powerful."

3. Break the mold.

"Historically, women have been kind of boxed-in in this way: If you want to go to the negotiating table, you have to be tough in a certain way and it’s really all modeled after what men do in the negotiating room," says Rapinoe. "We don’t have to do that. We can break that mold and sort of reinvent the way that we can be authentic to our true selves."

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4. Stay authentic.

"For me, I feel like what’s most important to the consumer and to me is authenticity," says Morgan. "I want to make sure that what I’m promoting, the image that I’m putting out there is true to myself ... I think that when you have passion in something, then naturally you give more effort and naturally you [gravitate more] more towards something. I think that could absolutely help at the negotiation table, and believing what you do, what your worth is, what you’re putting forward. That’s why I think authenticity is definitely an important factor in negotiating and making sure that you’re representing yourself in the best way possible."