Reddit might be My Brother in laws Last Fight Before Menopausethe "front page of the internet," a hotbed of memes and viral videos, but the site's not known for being particularly popular with teens.
The company wants to change that. So Reddit is launching a new integration with Snapchat, rolling out new sharing features that allow Reddit users to share posts directly to the Snapchat app.
While Snapchat has long let users share external links, the new integration with Reddit formats links into stickers that can be positioned anywhere on a given snap. When you send a snap with a Reddit post, the recipient simply swipes up, which redirects to the post in Reddit's app. (The format will look familiar to anyone who has used the app Yolo, as it's powered by the same developer tools that let other services plug into Snapchat.)
For Reddit, the new feature is the first time the platform has adopted any kind of native social "share" functionality. Though content from Reddit often goes viral on other websites, this tends to happen because Reddit users post screenshots to other services, says Vaibhav Sahgal, the company's head of growth product.
As a result, Snapchat's most engaged users aren't necessarily aware of Reddit, which launched in 2005. "We've seen that a lot of users on Snapchat are either not familiar with Reddit or don't use it regularly — this is a really great opportunity for us to embrace that gap," says Sahgal.
"These screenshots, you'll find them all over the place. You find them on Twitter, on Instagram, they're really popular on all of these social media platforms. This is a way to take a little bit more credit and have the source be Reddit when you view this on other platforms."
For Snap, Reddit is the latest high-profile partner to take advantage of its SnapKit developer platform, which launched in June with a handful of services, including Tinder and Venmo. The developer tools have also inspired a wave of Snapchat-centric apps, like Yolo, which has ranked near the top of the App Store for months.
Ben Schwerin, Snap's VP of Partnerships, says the success of apps like Yolo proves just how valuable Snapchat can be for anyone looking to reach the app's younger users.
"They see people sharing from their app who weren't sharing before they had this integration," Schwerin says, referring to app makers who have taken advantage of the company's developer tools. "So this tells us that for Snapchatters specifically who are using other apps, this is a great tool that they weren't using on any other service."
Topics Snapchat Reddit
How to cancel your Kindle Unlimited subscription
Edward Snowden asks Twitter CEO to bring us tweet editing
Queen Cersei strikes down Donald Trump with 1 thunderous tweet
No more hazing MLB rookies by making them dress as women
Old School PC Gaming: Classic Games that Have Aged Well
Kanye West wants a 'direct line' with president elect Trump
'Growing Pains' star Alan Thicke dies at 69
'Driver Appreciation Day' is the latest gig economy stunt
Mary Shows Up
Dakota Access protesters say major oil spill validates their concerns
Best robot vacuum deal: Eufy Omni C20 robot vacuum and mop $300 off at Amazon
Denzel Washington shares thoughts about journalism and fake news
Imgur unveils new app features so you can finally chat with users
Polar vortex plunging into the U.S.: Get ready for dangerous cold
Tesla sales are reportedly falling globally. How bad is it?
Apple Watch update delayed after reports of bricked devices
Disney CEO says 'Rogue One' is not political, many on Twitter disagree
There's nothing beautiful about the manipulative and glib 'Collateral Beauty'
NYT Strands hints, answers for May 18
Richard Sherman thinks Thursday Night Football is an 'absolute poopfest'
Meghan Markle and Kate Middleton hung out at WimbledonApple Event 2022: New iPhone SE with 5G and A15 Bionic chip unveiledJaguar escaped from the zoo and killed a bunch of animals and now I'm sad!Apple 2022 event: Mac Studio announced with powerful, new M1 Ultra chipGoogle Pixel users can now use live captions during callsGiant Trump Baby blimp flies over London and it's making Donald feel 'unwelcome'Spotify and Discord are down for some usersDuckDuckGo 'downSacha Baron Cohen got a bunch of GOP congressmen to say arming toddlers is a good ideaAll the wittiest signs from the UK protests against TrumpThis 'Queer Eye,' 'Harry Potter' crossover meme will give you life, hennyInstagram's enhanced tags make it easier to credit Black and underrepresented creatorsConor McGregor gets slammed for Instagram post about PutinMeghan Markle and Kate Middleton hung out at WimbledonWhile Trump embarrassed himself in the UK, Obama released his summer reading list‘The Adam Project’ review: A flashy time travel adventure with an allActivision Blizzard, Epic Games, and more cut off RussiaMeet Volkswagen's ID. Buzz, its iconic minibus reborn as a modern EVTinder now makes background checks available via GarboCan an app help reduce your mental load as a new parent? HBO just like, casually revealed Jon Snow's father in a graphic If you like these Hollywood love stories, try these Bollywood romances Google's secret China censorship project shares a name with Sergey Brin's mega John Lennon and Paul McCartney's sons took a photo together and the resemblance is uncanny Lisa Frank wants to help you relive '90s magic with an adult coloring book Netflix's romantic comedy programming is more than a summer fling MoviePass' owner lost a lot of money last quarter, and it's also getting sued The sun gizmo in ‘Game of Thrones’ opening appears in Sam’s library scene 'Game of Thrones' directors hint at Dany and Jon’s uncertain romance PSA: Be careful where you spit your sunflower seed shells Men gaze lovingly at their beer belly babies in new German ads You need to read this author's disastrous rejection story all the way to the end Google One officially launches with cheaper storage plans 'Crazy Rich Asians' can't be all things to all people, and that's okay Justin Trudeau looks damn heroic in upcoming Marvel variant cover Alexa and Cortana integration now available on Windows 10 and Echo How to completely delete Facebook from your life A first look inside SureFly's re Omarosa book review: This is what complicity looks like Classic tale of star
1.4445s , 8201.203125 kb
Copyright © 2025 Powered by 【My Brother in laws Last Fight Before Menopause】,Miracle Information Network