Since announcing its mock-run for the presidency during this year's Super Bowl,Actress Giving Permission to Director During Audition the so-called Bud Light Party has gone from apolitically mocking American electoral cliches to actually spelling out positions on some hot-button issues -- albeit relatively clear-cut ones.
In a new commercial released this week, Bud Light spokespeople Amy Schumer and Seth Rogen tackle the well-documented gap in wages between men and women as well as the so-called "pink tax" (the higher prices companies tend to charge for consumer products marketed towards women than those aimed at men).
SEE ALSO: Amy Schumer and Seth Rogen suit up for election 2016 in Super Bowl adThe two comedians emphatically agree that unequal pay is "wrong," but Rogen is unaware of the higher prices women pay for the same goods. He's so shocked, upon hearing Schumer's explanation, that he steps away to call his mom.
"Bud Light costs the same whether you're a dude or a lady," Schumer says to the camera as Rogen rants about gender injustice over the phone in the background.
The persisting gender wage gap in the United States has been a frequent talking point of the actual 2016 election cycle; the latest U.S. Census report found that women working full time make about 79 cents to every man's dollar.
The premiums paid by women on feminine-targeted products have been less widely discussed, which is probably why Rogen's role is sort of an audience stand-in for viewers who might not be familiar with the problem.
It may not be particularly controversial for a corporation to advocate on behalf of gender pay equality in 2016. But for a beer company whose sister brand just renamed itself "America" for marketing kicks, shining a light on under-acknowledged facets of systemic sexism feels like a bit of a departure.
To prove it's serious about the issue, the Anheuser-Busch InBev-owned brand is also donating a dollar to a workplace equality nonprofit for every instance of the hashtag #CheersToEqualPay on social media.
Like the rest of Bud Light's faux-political campaign, the 30-second spot comes from ad agency Wieden+Kennedy in New York.
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