Morgan Spurlock gained fame as the man behind the 2004 McDonald's exposé Super Size Me,Imaginary Sex With A Woman Who Does Anything a raw, stomach-churning look at America's favorite fast food chain.
Twelve years later, the filmmaker is opening a pop-up burger joint of his own.
There's just one very notable difference this time round: The mass-produced beef and waist-expanding grease of McDonald's mostly won't be offered at Spurlock's place.
SEE ALSO:You'll finally be able to order McDonald's from your smartphone
His joint, Holy Chicken, opens in in Columbus, Ohio on Nov. 19. On its Twitter page, it proudly proclaims to be "a fast-food chicken experience unlike anything you've ever seen!"
We can't wait to unveil @HolyChickenUSA tomorrow! RIBBON CUTTING at 10:30am & GRAND OPENING at 11am! Get your taste buds ready! #holychicken pic.twitter.com/iXdKp3uOca
— Holy Chicken! (@HolyChickenUSA) November 18, 2016
Through ingredients that purport to be all-natural, the restaurant is looking to break away from the cheap and easy food giants.
@firstwefeast @MorganSpurlock Damn, now I'm craving a #BIGMAC! Thanks Morgan :(
— Courtney Pollack (@igurlct) November 15, 2016
You don't want that!!! You want a hand breaded grilled crispy chicken sandwich!!! @HolyChickenUSA #OpeningThisSat #ColumbusOhio https://t.co/aKxgKg1xcS
— Morgan Spurlock (@MorganSpurlock) November 15, 2016
Holy Chicken aims to offer patrons a limited menu that's more like Chipotle and less like the American burger joints that have been around for decades.
"We have stuff that is humanely raised," Spurlock told ABC 6 in Ohio. "Our chickens, I raised them myself. They are antibiotic free, hormone-free, all the buzz words, we got them all."
Still, he admits that items like the "crispy grilled" chicken sandwich is just "healthy-ish." And while he's making strides to offer meals that are fast, cheap andhealthy, it's not something you should eat all day, every day, according to an expert who spoke with ABC 6.
"I don't think your biometrics, your cholesterol, your blood pressure, would improve if you were eating that three meals a day," Jenny Lobb, an Ohio State University nutritionist, said.
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